Hypebeast -
19 Dec 2025 09:32

Drakes 2025 rollout for ICEMAN has been less of a traditional marketing campaign and more of a multi-chapter cinematic opera. Following the Valentine's Day release of his joint R&B project with PARTYNEXTDOOR, $ome $exy $ongs 4 U, and their subsequent "$ome $pecial $hows 4 U" European tour, Drake has pivoted toward a cold, calculated solo return. By blending high-concept livestreams with global performances and major brand partnerships, the OVO leader has turned his ninth solo studio ...
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